Men’s Issues Billboard Ads Coming to Canada:

What Should We Put on Them? Your Chance to Influence Public Attitudes
We have been given an incredible opportunity to advance public awareness on our critical men’s issues agenda.

A generous donor will be contributing three billboard advertisements in prominent Toronto locations for a three month advertising period, beginning in mid-February 2015. Provided that additional donors step up, we will aim to bring these ads to every major city in Canada!

The Canadian Association for Equality will build a major promotion and public education campaign that will incorporate the billboard ads along with social media, online forums and street-based outreach.

You have a chance to play a leading role in influencing the direction of our message for this campaign. We need your ideas.
What key issues, concepts or messages would you like us to deliver to the Canadian public? What design, visuals or imagery do you envision your message incorporating? Please briefly explain why you think your suggestions are the best way to go. You are welcome to send in drawings or image samples along with your ideas.  

Please submit your ideas by email to by this Sunday, January 25, 2015.

To help get you started, here are some potential topics:

1-Fathers Issues
Equal shared parenting following break up and divorce
Family court bias
Parental alienation
Loss of custody and lack of enforcement over custody rulings

2-The Law
Criminal sentencing gender bias
Due process, rule of law and innocent until proven guilty, as they pertain to gender
False allegations
Legal biases against men (eg. men less likely to be granted plea bargains)

Misandry and the media and pop culture portrayals of gender
Sexual Harassment, Sexual Assault
Power and privilege eg. “the patriarchy”
The portrayal of gender in historical analysis
Academic misandry (eg. women’s studies departments portrayal of men)

4-Boys/Young men
Disparity in educational success for boys
Bullying and violence in the school system
“Rape culture” debates on campus

5-Health and Safety
The status of men’s mental health
Suicide, anxiety and depression
Death gap (the differences in life expectancy of men and women)
Prostate cancer
Workplace injury and death
Men’s reproductive health and choices
Violence against boys/men, domestic violence/family violence/intimate partner violence


The role of gender in international development
Differences in the reporting of gender in international violence and terrorism (eg. reporting on Boko Haram focuses on kidnapped girls, largely sidelines the burning of boys)
Gendercide of boys and men
Male disposability