Media Advisory

Billboard Ads Now Up Promoting Controversial “Men’s Rights” Film Screening in London, Ontario

February 22, 2017


Justin Trottier, Executive Director
Canadian Association for Equality


Billboard Ads Now Up Promoting Controversial “Men’s Rights” Film Screening in London, Ontario

National Men’s Issues Charity CAFE Launches London Branch, Screens Acclaimed Film The Red Pill

LONDON, ON — (February 22, 2017) – The Canadian Association for Equality (CAFE), the national educational charity known for its work integrating men’s issues into gender equality, will launch a new branch in London, Ontario with the screening of the acclaimed film The Red Pill on Wednesday, March 1st at 7:00PM Eastern Time at Wolf Performance Hall, 251 Dundas Street, London.

CAFE has unveiled two prominent billboard advertisements promoting the film in key locations in the City of London. The billboard ad artwork and display locations are provided below.

CAFE has screened The Red Pill at packed venues in Vancouver, Calgary, Toronto, Ottawa and Montreal. But the events have sparked significant controversy and multiple Canadian theatres have been pressured into banning the film by groups opposed to its focus on the problems of men and boys.

“This film features a feminist’s journey into the men’s rights movement and as such it has the potential to move us beyond the polarization between gender ideologies,” said Benedict Von Holtzendorff, CAFE London branch director. “Our goal in setting up a CAFE branch in London is to work with community and social service partners to find common ground and to find solutions to common social problems.”

“CAFE specializes in holding civil and spirited dialogue on topics that are controversial but nonetheless critical to our culture,” said Justin Trottier, CAFE Executive Director.

The Red Pill is the first ever big screen documentary on the men’s rights movement. Independent filmmaker Cassie Jaye, a feminist skeptical of the legitimacy of men’s issues, documents her journey of enlightenment as she is awoken to the discrimination faced by men and boys. The film won ‘best of festival’ at the Idyllwild International Festival of Cinema.

Information on the event can be found at

This CAFE billboard advertisement is up at the following two locations in London, Ontario:
1. Hamilton Rd and Rectory St., facing West
2. Richmond St and Horton St, facing south