Media Advisory

The Red Pill Movie: Canadian Screenings

February 27, 2017


Justin Trottier, Executive Director
Canadian Association for Equality

Why are men’s rights controversial? One feminist set out to investigate the men’s rights movement.

Here’s what she found.

CAFE is hosting screenings of the award-winning film The Red Pill at locations across Canada! For more information on the film please visit

When a feminist filmmaker sets out to document the mysterious and polarizing world of the Men’s Rights Movement, she begins to question her own beliefs. The Red Pill chronicles Cassie Jaye’s journey exploring an alternate perspective on gender equality, power and privilege.

The Red Pill is the winner of the Mary Austin Awards for ‘Excellence in Producing’, ‘Excellence in Directing’, AND WON ‘BEST OF FESTIVAL’ (top honor) at the Idyllwild International Festival Of Cinema!


Breaking News (Feb 27, 2017):  Billboard Ad Sabotaged for Controversial “Men’s Rights” Film Screening in London, Ontario
A billboard advertisement promoting a screening of the controversial film The Red Pill in London, Ontario, was sabotaged over the weekend. The breaker had been tampered with to prevent the rotating billboard from turning. Meanwhile a protest is being planned against the Wednesday evening event.

Breaking News (Feb 27, 2017):
Media Advisory: Billboard Ads Now Up Promoting Controversial “Men’s Rights” Film Screening in London, Ontario

Breaking News (Dec 1, 2016):
Media Advisory – Ottawa Screening of Men’s Rights Documentary Will Proceed Despite Theatre Cancellation
Documentaire sur les droits des hommes annulé par le cinéma, aura maintenant lieu à l’Hôtel de ville d’Ottawa

Media Advisory (Nov 17, 2016):  First Big Screen Documentary on Men’s Rights Activism Premieres Across Canada
Communiqé (le 17 novembre 2016) En première au Canada : Premier documentaire sur écran cinéma portant sur la revendication des droits des hommes

Screening schedule and information for each location:

University of Calgary: Wednesday, March 8th, 6:30PM to 9:30PM Mountain Time
Location: That Empty Space, Mac Hall, University of Calgary
Hosted by University of Calgary students. Sponsored by CAFE.
A dialogue will follow the film screening 

London: Wednesday, March 1st, 7:00 PM Eastern Time
Wolf Performance Hall, 251 Dundas St, London, ON N6A 6H9
Doors open 6:20PM
Free event but requires registration. A charitable donation is encouraged.
Click here for full information and to register for this event

Victoria: Saturday, February 25, 7:00PM Pacific Time
Location: Garry Oak Room at 1335 Thurlow Street.
Registration required:

Montreal: Saturday January 21st at 3:00 PM Eastern Time
The Rialto Theatre, 5723 ave. du Parc, Montréal
Doors open at 2pm followed by a Q&A after the Film
Tickets Available The Rialto Box Office: 5723 ave. du Parc, Montréal or call 514-770-7773
COMMUNIQUÉ – DIFFUSION IMMÉDIATE: Première Québécoise du film documentaire The Red Pill portant sur la revendication des droits des hommes.

Vancouver: Sunday, November 20, 2016 at 2:30 – 6:30PM Vancouver time
Featuring special guests JohnTheOther and Diana Davison
Simon Fraser University Harbour Centre, Room #1900
515 West Hastings St., Vancouver, BC
Click here for full Vancouver event information

Calgary: Thursday, December 1, 2016, 7:00 – 10:00 PM
A by-invitation only screening. Please contact CAFE Calgary Director Dan McKinnon if you are interested in attending

Toronto: Friday, December 2, 2016 at 7:00 – 10:00 PM Eastern Time
Hosted by the University of Toronto Men’s Issues Awareness Society.
Earth Sciences Auditorium, Earth Sciences Centre, University of Toronto, 33 Willcocks Street, Toronto, ON
Featuring a panel with Canadian Association for Equality Executive Director Justin Trottier, Senior writer at Chatelaine magazine Sarah Boesveld and freelance journalist Patrick Bissett. The Red Pill film creator Cassie Jaye will join us remotely
FREE ticket with new and renewing CAFE membership!
Click here for full Toronto event information and to purchase tickets now

Ottawa: Sunday, December 4, 2016, 3:15 – 6:00 PM
Mayfair Theatre, 1074 Bank St., Ottawa, ON
Click here for full Ottawa event information and to purchase tickets now

Montreal: January 2016

More cities to be added soon.

Marketing material is available for all cities. Contact us for posters or banners and identify the city of interest.

Download the FRENCh language poster 8.5X11″ in PDF

Download the 8.5X11″ Poster in PDF

Download the 11X17″ Poster in PDF

Download the Banner in PDF